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Casyani France
Casyani France
Topics For Influencers
Influencer Marketing

Big and well-known commercial brands have used influencer marketing as a tool to win the trust of viewers for decades. In the digital age, social networks are platforms that are used to display all kinds of products and services. Because influencers who create a product or service that reaches their hands are more credible. But as the platforms for delivering marketing messages change, so does the concept. Welcome to the era of influencer marketing.

An image of a character that represents the value of your brand or product is not new. Brand ambassadors are a part of digital marketing strategies that help brands and customers connect because of their great appeal, attention, and status. Is Influencer Marketing Really Effective? The answer is yes, but not everything goes. Next, we are going to provide you with the keys so that your influencer marketing strategies achieve the expected results.

𝑾𝒉𝒂𝒕 𝒊𝒔 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈?
The technique of using a person's charm, fame, and influence (not necessarily a public figure) to get an advertising message to a target audience is known as influencer marketing.

Access to the Internet, and especially to social networks, has allowed the rise of people or characters who are referred to a large number of users.

These influencers have several thousand (up to one million) followers on various platforms. Such as YouTube, Twitter, Facebook, and Instagram. The great advantage to their listeners is that they are often divided according to very specific affective profiles.

𝑾𝒉𝒚 𝒊𝒔 𝒊𝒕 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆?
According to a recent study, influencer marketing can be an effective tool for any brand. After analyzing more than thirty celebrities and successful bloggers, they have come to different conclusions. Much of this allows us to follow the right guidelines for success. We need to consider a variety of factors when launching our marketing strategies with influencers, such as the number of publications, the agreement between the subject and the influencer, or the appropriate use of social networks in the interests of the brand.

𝑻𝒉𝒆 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒐𝒇 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈
Consistency is a key issue when it comes to influencer marketing. As we said at the outset, not everything tries to capture the audience. In this sense, the influencer must feel identified with the products and services of a commercial brand. Our goal is to make it believable to the audience and highlight our brand values. In this way, an influential person can spread our message more and more importantly direct quality traffic to increase the conversion rate of our business.

𝑯𝒐𝒘 𝒕𝒐 𝒔𝒆𝒍𝒆𝒄𝒕 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔?
Much of the success of this digital marketing strategy is based on the right selection of influencers.

No one, including 100,000 followers on Instagram, is suitable for sharing your brand message. That's why you should consider these recommendations that will help you choose your brand ambassador:

1. Audience quality: One of the first factors many inexperienced brands consider when making effective nonsense choices is the number of followers. But, a higher number of followers is not synonymous with a better effect. In some cases, inflated follower numbers (if you compare the number of followers with the interactions that make up their posts, it can easily be said) can do more harm than good to your brand. Consider the interactions (likes, shares, likes, and comments) that each publication influences your interest and the decisions that are made based on it.

2. Relationship with your brand: Before making an influencer choice for your promotion, you must identify the person who identifies with your audience and your brand. To achieve this you must define your buyer's personality accurately and thus decide exactly what you want to make an effective sale. Also, the professionalism and importance of the influencer you choose should be considered. Check their history and consider it before making a decision.

3. Content quality: You should also check what kind of content (and what viewers) you publish in their profiles. If you're interested in connecting with an audience interested in video games, make sure your favorite influencer profile has closely related content and that it doesn't seem too low quality for advertising brochures and users.

𝙃𝙤𝙬 𝙩𝙤 𝙛𝙞𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨?
Some tools you can use to find influencers for your strategy are:

Jocial. To find all your effective influencers on social networks like Facebook, Youtube, TikTok, Instagram, and more. It allows you to find influencers on Twitter also according to keywords. And you can filter according to location, number of followers, among others. With the different searching tools, you can search a database of more than a million influencers. And manage your campaigns and check your results. You can find all your social media influencers here for all platforms. Also, you can apply your marketing plans with suitable influencers. All available tools and tips are here for you. To find your best and make the greatest Jocial is the top unique place.

𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝙤𝙣𝙡𝙞𝙣𝙚 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜
While this may seem like the ultimate resource, having an impact does not guarantee success in the face of the audience. If we do not consider other relevant aspects of our strategies, the exposure of a brand through this type will come in very handy.
Influencer marketing is a small part of achieving success with your online marketing strategies. Once these communities reach our online platform it has been published by Web marketing, Usability, Device Adaptability, and of course Influence. And it will rely on their proper adaptation in relevant aspects like an agreement between content found on websites, corporate blogs, etc.

𝑾𝒉𝒚 𝒅𝒐 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚?
If you want to know how effective it is, it is important to measure the results of your influencer marketing strategy. So, you must define the KPIs on the basis of which you will base this strategy. We suggest you start by focusing on 3: Here are some interesting metrics:

The volume of publications: This metric will analyze how many publications they have published about activities intended to affect you. This will affect your final caches, among other things.
Unique users: This is the number of users participating in the conversation, but without duplicates. In other words, we count each individual individually, even though their participation was multiple.
Engagement: How many users have interacted with publications. With this metric, you will be able to know the virality of the action.
New followers/clients: These are the new clients or followers who have achieved results as a result of the promotion. It has a lot to do with the purpose of promotion but it will help us to understand the end result of an influencer marketing campaign. To be able to calculate this, you only need to consider the account before and after the end of the action.
Conversions: These are the results obtained. Conversions depend on the purpose set: the number of visits to the web, number of products purchased, etc.
Now you have known the effectiveness of these digital marketing strategies. Also, you learned what points you should consider before making an influencer choice for promoting your digital marketing. If you need more about influencer marketing details make a contact with us. We can lead you to the best level of marketing guide.

Stella Palmer

Casyani France
Influencer Marketing

Influencer marketing is used by a growing business to position and develop their brand. For this reason, as companies try to innovate their marketing strategies by exploring different options, there is no doubt that one of the most commonly used actions to reach users is the collaboration of influencer and bloggers. As many users get tired of the same old ads, brands are turning to these options to attract new customers.

Basically, influencer marketing strategies revolve around social networks. Nowadays, it is very surprising that at least no organization is present on any platform. Brands know that most of their customers are interested in social networks. As a result, they want to benefit from collaborating with these professionals. Next, we will take a closer look at what this marketing profession is.

𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: 𝑾𝒉𝒂𝒕 𝑰𝒔 𝑨𝒏 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 ?
Basically, influencers are people who have a great presence and influence on social networks. They have certain credibility in a particular subject. Reliability is when companies consider influencer marketing the most. This is why a positive evaluation of products or services influences consumer decisions when buying.
Companies thank influencers for raising more brand budgets for influencer marketing due to higher engagement. But, not all these are compatible with our business, so there are a few things to consider.

"One of the most important factors and option in the marketing world is taking care of influencer marketing "

On the one hand, you need to see the ability to create conversations with users around specific topics. Also, you need to analyze the interaction rate with your followers.
On the other hand, you need to see potential followers of influencers. Undoubtedly, brands take quality very seriously.
After you have chosen the influencers you want to work with, the first thing to do is contact them. To begin with, it must be clear that you cannot contact them in any way, but you have to make them feel special. To do this, we must explain to them how our brand can benefit them and, also, what they can contribute to it. Without a doubt, the aim is to show them a transparent image of the company so that they feel comfortable and can be themselves.

𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐓𝐲𝐩𝐞𝐬 𝐎𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬
Basically, there are two main groups in which influencers are classified: macro and micro.

Typically, there are more than 1 million following macro-influencers. Before, the only person among the celebrities who could reach a huge audience; But with the rise of social networks, the situation has changed. On the one hand, macro-influencers have more control and confidence over influencer marketing campaigns. Also, they have a great presence and a wide audience.

After all, they are usually more professional, so their commitment to the brand is even greater. Despite all these advantages, it also has the disadvantage of working with macro-influencers, such as high paid rents. On the other hand, influencers do not always promote the products they try, so there are followers who doubt the veracity of their claims.

“There are more marketing campaigns related to the control and uniqueness of macro-influencers”

Unlike macro-influencers, micro-influencers have less than 100,000 followers. Lately, there has been a growing interest in marketing towards micro-influencers. Although this community has far fewer followers, engagement with users is much higher. On the advantages of hiring a small company, the cost is much lower, so it allows you to work with several people at once. Moreover, it makes it possible to reach new audiences and market niches. So the main disadvantage is that they have low visibility and scope as the conversion rate is a high rate problem.

𝐇𝐨𝐰 𝐓𝐨 𝐔𝐬𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐈𝐧 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬?
Undoubtedly, influencers play a very important role in influencer and digital marketing strategies. The rise of social networks and blogs has led to changes in advertising and digital marketing. Because of this, it is becoming increasingly common for companies to add voice to their products on their Instagram, YouTubers, or bloggers. The main motivation for collaborating with an influencer is that it will lead to greater visibility and reach the brand. Also, it will help to optimize it and increase your reputation.

𝙁𝙖𝙘𝙩𝙤𝙧𝙨 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙞𝙣𝙜 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨Although there are many factors that affect all customers, it is not enough to know them. You need to know how to control them to understand them and convert them into advantages. Customers want to have one or the other depending on the company that chooses all the products at their fingertips. So that they are compelled to study the buying habits of their customers.

According to various studies, four essential factors that directly affect customer behavior have been identified. They are cultural, social, personal, and sensitive aspects.

𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫
According to the authors, cultural aspects have the greatest impact on the consumer. Thus, purchasing behavior is not like in Europe or Asia. Among the cultural aspects, experts have created three subcategories: culture, subculture, and social class.

Culture is understood as the customs of a community. It establishes a series of basic behaviors and values that are common to all individuals. Typically, it is passed down from generation to generation. Companies adopt this culture to create the right context for the brand.

The former refers to a small social group. For example, there is a European culture and a Spanish subculture. It refers to a group that belongs to a larger group. In this sense, the Mediterranean countries have different subcultures than Nordic countries.

Social class is a very small subdivision that refers to the consumer's education, political power, their profession, their knowledge ... Generally people of the same social class have the same taste. Price is a distinct element within the social class.

𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐚𝐬𝐩𝐞𝐜𝐭𝐬
Social aspects have a direct impact on the individual. While it is true that cultural aspects are more focused on the environment, social aspects are more focused on the individual. Among the social aspects, we find three groups: reference group, family, and role or status. Focus on dealing directly with the first two customers (which is why we recommend it to a friend). But, there is a role and status relationship with how society will view you and how it wants to show you as an individual. In this sense, your shopping habits are directly related to the figure above.

𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐟𝐚𝐜𝐭𝐨𝐫𝐬
Among the personal factors that affect the customer, we find aspects like age, occupation, financial ability, lifestyle, personality. All these aspects make it possible to create many more divided product strategies.

𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐟𝐚𝐜𝐭𝐨𝐫𝐬
Inspiration, beliefs, attitudes, motivations are characteristics of each consumer’s personality and thus play a very important role in their position. You may have two friends who have the same personal, social, and cultural reasons but behave completely differently when it comes to usage. This is mainly due to psychological reasons. As we saw earlier the two people are not the same and so there are many reasons why they are common and still, they can be very different consumers.

What companies have to do is learn to manage the motivations of all consumers and try to make the product visible and attractive.

If you want to implement influencer marketing strategies for your business, do not hesitate to contact us. We at Jocial have a team of experts in managing and developing a digital strategy, so we will assist you in an effective and personalized way.

Isabelle Evans

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